STRATEGY

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Unity in diversity

Assembling Scotland's already convinced Indy majority into a single YES count is not simple, as there are as many differing hopes and priorities driving each YES vote as there are Indy supporters. This is what makes YESers so passionate and our Independence movement so fantastically unruly and diverse.

 

And... if 2014 proved anything, it is that its our unruly passion and diversity that are the YES movement´s campaigning superpowers!

 

Genuine unity within such diversity is only possible when every supporter feels they are sharing a movement for Scottish Independence (and independence alone) - not a job lot of compromises around post Indy electoral policies and someone else's social vision.

 

YES support is personal  and gets adopted on our own personal terms. It´s a heart felt passion and conviction and that's what unites us all around Independence, not policy!

 

It was this obvious passion and conviction that, in 2014, convinced friends, family and work mates to move from NO to YES, systematically person by person.

 

So, that is our template. Reach out and register as many of the existing 54% as possible. Rally all those who already want Independence and need no convincing. Empower the collective passion and conviction needed to inspire our own social circles of family, friends and workmates to register themselves and be counted for YES.

 

Refuse to be ignored! 

 

Help make Scotland´s majority support for YES a permanent feature of our national debate - Independent of party politics,  personal rivalries and election results.